ABOUT

I lead the Embroidery Department at Balmain for both Womenswear and Menswear across Show and Pre-collections, a role I assumed in May while covering maternity leave. Previously, I oversaw Menswear Embroidery, achieving a departmental sales increase of over 40%.

My work spans Runway, Pre-collection, and VIP projects, including pieces for Beyoncé, Kim Kardashian, and the Met Gala. I’ve just navigated the Embroidery Team through a change of Artistic Direction, which resulted in creating the largest embroidery based collection, with twenty five allovers plus commercial looks walking the runway.

I develop embroidery from concept through execution, combining fine tailoring, heavily embellished three-dimensional structures, and innovative materials. Collaborating with ateliers and suppliers across India, Italy, and France, I ensure each piece balances technical excellence with the house’s creative vision.

With over seven years of experience, I also work across jewellery and metalwork, technical simulations, graphic design, and complex artwork placement. I lead a team of 8 designers, developers and graphic designers, fostering collaboration and creative innovation while managing budgets, supplier relationships, and project strategy.

At the intersection of artistry and engineering, I am driven by the challenge of transforming materials, structure, and craft into expressive, meticulously crafted embroidery that defines the identity of the house.