ABOUT

I am a Senior Embroidery Designer and creative lead with over seven years of experience at Balmain, where I most recently completed a year leading the embroidery direction for both Womenswear and Menswear collections while covering the Head of Embroidery role during maternity leave.

My work sits at the intersection of couture craftsmanship, structure, and storytelling. I approach embroidery not as decoration, but as a means of shaping silhouette, movement, and identity within a garment.

Throughout my career, I have overseen the development of runway and pre-collection embroidery from initial research through to final execution, leading visual direction, supplier development, graphic placement, atelier coordination, technical development, and production follow-through across multiple collections each year. I have managed teams of embroidery designers, graphic designers, developers, and interns, while working closely with creative directors, ateliers, and suppliers to deliver pieces that balance artistic impact with technical precision and wearability.

Known for my strong research process and sensitivity to materials, I often combine historical references, jewellery influences, micro and macro techniques, transparency, texture, and engineered placement to create embroidery that feels fully integrated into the construction of the garment itself.

Recent highlights include leading the team through one of Balmain’s most embroidery-focused runway seasons under Antonin Tron, developing over 25 highly technical all-over embroidered looks, and creating couture-level pieces requiring thousands of hours of handwork and complex material development. Five pieces I contributed to are part of exhibitions at The Metropolitan Museum of Art. Over the past several years, I have also managed embroidery budgets, led supplier development and launches, and overseen projects across both runway and commercial collections, helping to balance creativity, craftsmanship, and business objectives.

I am particularly drawn to houses where craftsmanship, narrative, innovation, and strong artistic identity coexist, and where embroidery can evolve beyond ornament into something architectural, emotional, and culturally resonant.